Goal: Create and share a down-to-earth Cowbell Brewing experience through sustainable, meaningful, and local flavours in the Huron County landscape.

Objectives: [1] Aspire - Celebrate and better understand local agriculture and ecology, [2] Connect - Demonstrate and encourage natural processes and ecologies, [3] Gather - Create relaxing and inclusive social spaces for all ages and abilities, [4] Renew - Foster sustainability within and relationships to the landscape, [5] Share - Strengthen relationships to local food sources and native plants.